Wednesday, April 4, 2012

FranCamp 2012 Pre-work

By Todd Leiser

Listen to the April 19th discussion of the "Perfect Social Media Campaign" on Social Geek Radio.  Hear how the Dr. Pepper & White Castle social media campaigns tie into the Pepto-Bismol Social Media Campaign both socially and in reality!

Listen to internet radio with Social Geek Radio on Blog Talk Radio
Ahead of my presentation at FranCamp 2012 on May 4th -- "Building the Perfect Social Media Campaign", throughout the month of April, I will be posting some elements that will be helpful for attendees (and non-attendees) to review prior to the event:

Since FranCamp is in Atlanta, the home of many iconic companies, I'm going to highlight some that are deeply committed to figuring out how to leverage social media, for many different objectives.

Probably the most impressive strategy and transparency to that strategy, is Coca-Cola.  Take the time to watch these two short creative videos and see how they are incorporating social media as part of a plan to double the size of their business.

Part One:

Part Two:

Delta Airlines took their own people and taught them about social media rather than hire an outside firm and teach them about their business:

Here's a link to the slides referenced in the above video.

And also this is a really good short 4 minute video that shows Delta's Social Media strategy in action. Creating a customer for life is very cool:

UPS presents how they use social media for customer service (sorry the audio is poor).   

And be sure to register for FranCamp today


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