Saturday, November 23, 2013
Sunday, November 10, 2013
My wife and I celebrated our wedding anniversary last month in Charleston, SC attending the Southern Ground Music and Food Festival. Now in it's 3rd year, this combines Grammy award-winning country music superstar Zac Brown's passion and appreciation of excellent musicians and great food.
The purpose of this post is not to recount our personal experience but to compliment the organizers and musicians and share just a little bit of the marketing magic that made me spend nearly $1000 for 2 two-day tickets.
If I were to write about this, it would likely be a ten-minute read, but luckily the organizers put my blog post in a 2 minute video:
From the venue layout, the sponsor signage, the product activation, the merchandising, the pre-show patron communications, a mobile app, the stage theatrics/video wall, social media integration on Facebook, Twitter and YouTube, plus the follow up videos and photos, it's inspiring to see an outstanding music artist surround himself with talented marketers!
While Zac and team are making a lot of money from this effort, they are giving back by building a camp for children with special needs. Some of the proceeds from the event went to Camp Southern Ground
Tuesday, September 24, 2013
I realized today that I haven't posted anything on this, my personal blog, is quite some time. I hate seeing that my last post was mid-June.
Where did the summer go?
More importantly, how come I haven't had anything to post?
I did start a new blog for my role as Director of Franchise Sales at Valpak, and perhaps that's where my blogging focus has been.
I also wrote an article that will appear in the November issue of the International Franchise Association's "Franchising World" magazine. I'll post it here too, once it's published. It's on a topic I'm pretty passionate about and will likely write about again in the future - how we all are misusing our LinkedIn profiles.
So in the meantime, here's how I spent my summer (vacation):