tag:blogger.com,1999:blog-531616903809407322024-03-05T22:50:59.334-05:00Todd LeiserObservations and Cultivated Thoughts on Social Media, Franchising and Digital ThingsHurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.comBlogger42125tag:blogger.com,1999:blog-53161690380940732.post-35265449889532209542014-05-22T13:24:00.000-04:002014-05-22T13:25:25.652-04:00Does your message bite?
Recently I was talking with a client about all the distractions prospective customers now face from a myriad of sources and the challenge to gain their attention.
Certainly I'm not the first to post on this.
Family life in general moves very fast. Add in a healthy dose of Internet and Social Media, that mobile device on your person and that bigger tablet on the table/desk/Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-2902590757917109342014-02-25T16:54:00.000-05:002014-03-04T09:04:26.047-05:00 My Top Ten Favorite Moments at the 2014 IFA Convention:
Sunday's Prayer Breakfast - @ChrisConlee "Sustained Focus = Sustained Success"...
...and his 5 Questions to help figure it out:
What are you naturally good at?
Historically where have you excelled?
Where do you consistently excel at today?
What do you do easily that is hard for others?
What do you that gives you the most compliments?
Nancy Friedman, @TelephoneDoctor Session - If Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-25167919294358591052014-02-20T09:56:00.000-05:002014-02-21T10:26:09.864-05:00Top 5 Things About Retirement I've Learned So Far:Wow! It's been over 2 months since I retired. After working, in some capacity, since I was fourteen and the past 28 years with Valpak and it's parent company, this is a very interesting change. I've really enjoyed the opportunity to catch my breath, smell the proverbial roses and celebrate crossing the finish line.
Here are the top 5 things I've learned so far:
Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-23668123894700326122013-11-23T07:09:00.000-05:002013-11-23T07:09:00.769-05:00How Franchise Professionals Should Use LinkedIn
I had the opportunity to write another article for the November 2013 issue of the International Franchise Association's monthly magazine "Franchising World". I hope you will take 5 minutes and read it and let me know what you think.
Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-39698699443642481682013-11-22T20:56:00.000-05:002016-06-13T07:36:19.667-04:00Today's the Day
I retired today after working professionally in radio and direct mail since I was a junior in college.
Here's what I did over the past 37 years:
https://www.linkedin.com/in/toddleiser
Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-67241443061236630342013-11-10T06:25:00.000-05:002016-06-13T07:39:33.483-04:00Giving Credit Where Credit Is Due
My wife and I celebrated our wedding anniversary last month in Charleston, SC attending the Southern Ground Music and Food Festival. Now in it's 3rd year, this combines Grammy award-winning country music superstar Zac Brown's passion and appreciation of excellent musicians and great food.
The purpose of this post is not to recount our personal experience but to compliment the organizers Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-73563074087877217732013-09-24T20:23:00.000-04:002016-06-13T07:48:44.477-04:00I have nothing to say...I realized today that I haven't posted anything on this, my personal blog, is quite some time. I hate seeing that my last post was mid-June.
Where did the summer go?
More importantly, how come I haven't had anything to post?
I did start a new blog for my role as Director of Franchise Sales at Valpak, and perhaps that's where my blogging focus has been.
I also wrote an article Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com1tag:blogger.com,1999:blog-53161690380940732.post-39160459596031178632013-06-15T08:30:00.000-04:002013-06-16T18:07:10.985-04:00My New Car gets 47 MPGsIn mid- April I took delivery of a 2013 Ford Fusion Hybrid. It's advertised to get 47 Miles to the Gallon. 47 MPGs! Are you kidding me. There is no way!!
But that's what the 100% non-ethanol, flat test track, no air conditioning running, EPA-tested rating says that the Fusion Hybrid should get both city & highway.
I'm not getting 47 MPGs....
but despite that, I'm thrilled with the Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-34135191668421533102013-04-02T06:05:00.000-04:002013-04-11T11:57:59.493-04:00Does your technology work like magic?
Recently I had a technology-challenged weekend and I thought I'd share some thoughts about it.
At the same time, I heard some great comments related to technology from two of tech's top thought leaders: Jack Dorsey (Twitter & Square) and Tim O'Reilly (O'Reilly Media)
First my technology challenges (have any of these happened to you?):
My Fitbit went through the Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-54658314299970774142013-02-03T13:16:00.001-05:002013-02-03T13:24:53.396-05:00Social Media's Split Personality for Franchise Sales and DevelopmentOn February 17th I will be a panelist in a day-long Certified Franchise Executive (CFE) class at the International Franchise Association's 53rd Annual Convention in Las Vegas. To prepare, I have talked to a number of Franchise Development Execs and Third-Party Social Media/Marketing Professionals over the past month and the data I've collected tends to put Social Media strategy for Franchise Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-35181783718003344522012-12-23T10:28:00.000-05:002013-01-02T22:25:17.729-05:00Are Ya In or Ya Out? - Franchising World December 2012I contributed an article on Social Media and Franchising for the International Franchise Association's "Franchising World" magazine.
Here's the digital version
......and the text version:
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"Are ya in or ya out?" I remember an old newspaper salesperson who would make his rounds every week to Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-7093653365120179322012-11-12T06:30:00.000-05:002012-11-12T06:33:33.641-05:00Why don't brands follow their customers on Twitter?I recently realized that I haven't posted since August. Not that anyone is distraught with the lack of attention to this blog, but I should keep up with it, right?
I do have an excuse of a couple of weeks of personal vacation, some business travel and working on an article on “Using Social Media as Part of an Effective Brand/Marketing Strategy" for the December 2012 issue of the Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-58731619199887585052012-08-18T11:15:00.000-04:002012-08-21T07:43:34.184-04:00The Most "Liked" Franchises on Facebook
Back in April at FranCamp 2012, I spent a fair amount of time beginning the conversation of the advantage Big Brands have over Small Brands on Facebook.
Over the summer, I took some time to do a down and dirty analysis of Franchised Brands' relative rank in Facebook "Likes" compared to their overall size, based on world-wide sales. I'm not a researcher so this nothing scientific andHurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-10662209396869824022012-07-25T21:56:00.000-04:002012-07-25T21:56:58.624-04:00The Intersection of Direct Mail and Social MediaThanks Engage121 for the opportunity to guest blog today on The Intersection of Direct Mail and Social MediaHurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-4723196902508610152012-06-09T13:07:00.002-04:002012-06-12T06:24:40.869-04:00Everything I know about Social Media I learned from NASCAR
Everything I know about Social Media I learned from NASCAR
This weekend, NASCAR and Twitter kick off a formal partnership that you can read about at the Google News Round-up. Having been a NASCAR fan since 1991 when I lived in Charlotte, North Carolina and was exposed to the sport, I have been watching how the NASCAR community has adopted social media, and Twitter especially, Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-23986252765326541112012-06-01T05:48:00.002-04:002012-06-09T13:16:47.821-04:00Social Media Lesssons from Shell OilComing back from FranCamp (hard to believe it's been a month), I'm still fascinated with the whole big brand vs. small brand debate and why certain brands get more "likes" on Facebook and "follows" on Twitter. I really want to find the time to get to the core with the goal being how small brands can learn from the big brands, particularly in franchising.
One of the elements that I think weHurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-85880821248177389972012-05-13T20:14:00.003-04:002012-05-13T20:16:57.160-04:00I un-liked a brand I love today
Those of you who attended FranCamp 2012 or watched on Ustream saw me say that I really love Dr. Pepper. Especially the new Dr. Pepper 10. I'm drinking one right now as I write this.
Today I un-liked Dr. Pepper on Facebook because I just have had it with the number of times they are marketing to me on Facebook right in my newsfeed.
Do you think this is too much? 8 Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-44428056817178830232012-05-07T16:25:00.002-04:002012-05-10T21:37:25.975-04:00FranCamp 2012 Follow-Up
Ooooh there's a brand in my stream...
At FranCamp 2012, during my presentation on "Building the Perfect Social Media Campaign", I posed a few questions.Is there such a thing?If so, how do you recognize it?Do small brands have the same opportunity in social media as big brands ?Do people really want brands marketing to them in their social media streams?In future blog posts I will try to Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-66649393598110220632012-04-04T07:45:00.001-04:002012-04-20T07:07:00.351-04:00FranCamp 2012 Pre-workBy Todd Leiser
Listen to the April 19th discussion of the "Perfect Social Media Campaign" on Social Geek Radio. Hear how the Dr. Pepper & White Castle social media campaigns tie into the Pepto-Bismol Social Media Campaign both socially and in reality!
Listen to internet radio with Social Geek Radio on Blog Talk Radio
-----------------------------------Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-80481543043816326652012-02-29T06:45:00.001-05:002012-02-29T06:45:37.032-05:00To be a Social Media Expert, some people believe this is all it takes.....
Personally, I'm no expert, however I was LinkedIn member 113,215 (now over 150 million LinkedIn users) and joined Facebook September 26, 2006, the first day it was available without an .edu email address. I sent my first tweet on June 17, 2007. As I said as the moderator of the "Twitter Frontier - Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-22955595776429824492011-12-22T07:32:00.000-05:002011-12-22T08:31:35.522-05:00Time of the year to reflect on things. As an early adopter of technology (still have my original MacIntosh from 1984), I'm thinking of the early adopter things I DON'T do anymore:
Download and manage podcasts in iTunes - Now I just subscribe and listen to them on Stitcher Radio.
Manage my music in iTunes - Now I listen to my music and music I don't own on Spotify, Google Music, Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-7787772230070785772011-09-01T20:05:00.001-04:002011-09-01T20:23:24.290-04:00Social Geek Radio September 1, 2011
Here are the Valpak envelope images I mentioned that contain QR Codes.
Here's a link to the sources I cited on the show tonight.
And of course, here's a link and the QR Code to the show....
Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-68112630748181230872011-03-25T06:37:00.000-04:002011-03-25T06:37:19.684-04:00How many "social media experts" does it take to change an industry?Two recent events helped me conceptualize something I've been thinking for some time now. First was attendance at the International Franchise Association's annual convention in Las Vegas. This event is attended by nearly 3000 franchising industry professionals - franchisors, franchisees, and industry suppliers. I've been attending this event off and on for about 6 years.
Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-55573250056624723922010-11-14T14:51:00.001-05:002010-11-14T14:59:07.784-05:00Radio Listening 2.0It occurred to me the other morning driving to work while listening to my customized playlist of audio news & podcasts stream from my iPhone, that my move from terrestrial radio to the Internet has just about come full circle.
When I bought my first iPod in December 2004- 30gb iPod Photo, I almost immediately began listening to podcasts that I would download through a 3rd party "podcatcher" Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0tag:blogger.com,1999:blog-53161690380940732.post-53611968754202738372010-09-04T13:59:00.001-04:002010-09-04T13:59:12.509-04:00The Blues Highway in Mississippi & Memphis, TN August 2008Hurricanes Happenhttp://www.blogger.com/profile/08490383128870415197noreply@blogger.com0