My Personal Disruption

At the risk of restating the obvious to some, I was sitting in an airport recently with my iPhone thinking about how it (and the original iPod Touch) have impacted my life, made it more interesting and positive and disrupted so many of my previous habits & processes.

I think back to late 2007 when I bought my first iPod Touch (I did not buy the original iPhone which debuted late June of that year).  Immediately I had the Internet in my pocket (whenever I had a wifi connection- which besides home & work, I sought out).  That was a huge deal as I now had mobility to access everything the Internet provides without a laptop, netbook, or tethered desktop.  The portability was huge!

I would read my email, news sites, blogs, listen to my music, podcasts, and recorded audio presentations.  My daily routine of walking our dogs now became a much more productive 20 minutes as I hopped from unprotected wifi connection to another accessed my neighbors' homes (interestingly, now they are all secured).    

I remember right after buying the device, being at the Virgin Megastore in Orlando looking at music and books and checking on Amazon if it had the same products at a lower price (it did!).  I read a couple of reviews of a book I was considering buying and ordered a Christmas gift for my mother-in-law from Amazon while in the store using their wifi connection.  

Isn't that absurd!?

That might have been my first realization of the disruption this device had the potential to create.  Today there are apps such as ShopSavvy which help me comparison shop by scanning the bar code of an item, in-store, with the built-in camera on the iPhone.  This either verifies I'm getting a good price or suggests I look elsewhere (both at a local bricks & mortar stores or online).

I waited until the iPhone 3GS came out to switch from a combination of my Blackberry & iPod Touch to one device that had what the two offered and more.  The phone & email capabilities of the Blackberry are legendary, but the AT&T 3G mobile broadband connectivity & the iPhone's features were another game changer for me.  Always-on broadband changed the PC and always-on mobility is probably several factors more powerful to me.

The disruption of this device makes what I thought the iPod Touch created look puny in comparison.  Here's a list of what the iPhone and its apps allow me to do that formerly I used another way, service or tool:

Service	Formerly	Now
Radio	Terrestrial & Satellite	Pandora, Stitcher, Slacker, AOL Radio
Traffic	Radio or TV	Real time traffic on Google Maps & Traffic.com
Photos	My small Canon camera	Built-in still camera
Video	Flip camera or larger JVC	Built-in video camera
News Information	Newspaper, Radio, TV, Online	Blogs, Twitter, Google Reader, Apps
Weather	TV, Radio	Live local radar feed apps
TV	Be in front of TV at the appointed time or remember to set DVR	Remote scheduling of my TIVO
Local	Look it up in a directory (Yellow Pages)	Yelp, Google, myriad of apps with maps, reviews, coupons
My time	Standing in line	Remote ordering such as Chipotle's app
Travel	Call airline to get flight arrival information	Airline push notifications and FlightAware flight tracking app
Exercise	Guess at calories burned & progress	Apps such as Runkeeper keep track
Movies	Reviews & showtimes in newspaper, online, Moviephone	Apps such as RunPee (even tells you when you can leave the movie & what you missed if nature calls)
Investing	Phone, Desktop or Laptop	Various Investing apps & personal finance such as Mint

These are just a few of mine, but there are a myriad of other disruptive applications that each of us have found.  What are yours?

Some more important uses of the iPhone for me:

It has given me the capability to go to a trade show, take photos for the company e-newsletter and website that get published later in the day, record audio testimonials from customers, and demonstrate our web/mobile apps.

I was a late adopter to the iPhone Kindle app but have found myself unable to consider going on a trip without using it as my book reading app. Besides my music library, I have my bookshelf in my pocket available at a moment's notice.  

Speaking of moment's notice, I find myself accessing Google from my iPhone whenever a question comes up that we are looking for an answer. This has ranged from trivia questions sitting at a baseball game to using the Shazam app to get the name of a song playing in a restaurant.

Twitter use on the iPhone has been the subject of hundreds of thousands of blog posts, but suffice to say the real time nature of the service allows me to get news & information long before even radio, TV, or the traditional web can provide. Case in point is this past Saturday's Major League Baseball trading deadline.   Here in Tampa Bay, we were very interested in whether the Rays would trade for a player(s) that would help us make a run to the World Series.  By following the St. Petersburg Times baseball beat writer, I knew what had happened (or not) as soon as he shared it, which was pretty close to real time. By following the hashtag #Rays, I read other updated information on our trade progress.   Didn't need to watch the news or read the paper to get this information.

Did I need to know this in real time?   Well, the group I was with was interested and it was the subject of the conversation.  Why wonder?

I'll close this post with my favorite distruptive activity I use my iPhone for.  It disrupts the tradition of taking notes on a legal pad or notebook and more importantly, the human nature of forgetting things you want to remember or misplacing items you want to find later.   This disruption is called "Evernote".   

I keep all my notes in Evernote.  What was formerly scribbled on a legal pad that eventually got stored away in my credenza, rarely to see the light of day again, is no more. Even more amazing is the ability to capture visuals and text with the iPhone camera and have the Evernote technology pull out the text that is then completely searchable.   My thoughts and ideas also end up in Evernote through the iPhone microphone.  

And, all of these notes & recordings sync to the Evernote servers, which I can then access from any Internet connected device.  

My important thoughts, notes, photos, & information are always in my pocket.  

Truly amazing.  Truly disruptive.

The icing on this cake is the new 4G multi-tasking, subject of plenty of blog posts.  This newest game changer takes just about everything described above to a new non-linear level.  For me, the simple ability to listen to streaming audio while reading (email, news, Kindle  books etc) or using any other app, may be the most disruptive application yet.

What do you think?

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Goodbye (Traditional) Radio!

I left the radio industry professionally over 10 years ago, but never left the audio medium from a professional observer and consumption standpoint.   I still maintain that audio is the most powerful communication medium of them all and regardless of the morphing of consumer habits to consume, it will continue to be, if not the winner, one of the most effective channels of communication - attention marketers!

Why?

Simply it's the only non-linear medium that you can fully concentrate on while you're doing something else!

You can certainly add in the other benefits such as theater of the mind, the number of people who are primarily auditory in nature, the personal nature of listening alone through earbuds or headphones and the like.  But, without distraction, can you read or watch TV as well as you can listen to audio while driving your car, jogging, answering email, reading a book, magazine, newspaper, blog post, etc?

I argue NO!

Now, the purpose of this post.....on June 21st, the new Apple iOS4 will be released allowing latest generation iPhone and iPod Touch users to update their software.   There are a myriad of enhancements to the hardware in the new iPhone 4.0, but the real game changer is the software that will allow you to multitask on your device.  The talk is the ability to switch between (selected) apps instantly with all apps remembering where you were the last time you used them.

But the real game changer for me is the ability to use your device while the (selected) Internet radio application of your choice continues to play.  The example shown in April was Pandora's ability to stream while you are using other apps.  Previously, you could only listen to music you had stored on the device while using any of your other apps.  If not later this month, soon the other "radio" apps will have this capability, whether it be Stitcher, iHeart Radio, AOL Radio, NPR or the hundreds of general and specific options you'll find in the App Store.

This changes everything for me, a veracious consumer of audio content on both my iPhone and iPod.


Yes, the Android platform has featured multitasking and this capability all along, but come on, admit that the masses use iPhones and heretofore Android deployment has been mostly the early adopter and geek community.  Count the white earbuds next time you're on any form of mass transit.

But that's not all, the next blow is later this year when the Ford SYNC system brings Internet radio to the car, the last safe haven for terrestrial and satellite radio.  Read this!

While I don't drive a Ford, already my subscription to XM ends at the anniversary date because I am already using the 3G on my iPhone to listen to many of the apps above in my car today.  A bit geeky I'll admit and requiring an audio input (which my car has), but when Internet radio shows up on the dashboard for the masses, it's all over.

Ah but Todd, what about the local traffic, news and weather (together) that local terrestrial radio provides?   Good point!

Anyone who has worked in radio knows that the traffic is spotty and rarely relevant to enough of the audience.  I get my traffic on my Google Maps app on the iPhone which measures the speed of the other iPhone users on the road and is amazingly accurate.  Throw in alerts I get from Traffic.com for my commute and I don't need the faux-helicopter traffic reports.   Local news comes in the form of tweets and RSS feeds from the local newspapers and TV stations that I subscribe to.  A quick glance at Tweetie and/or Google Reader and I'm all set in the morning.  That's my new "morning newspaper".   Weather is similar.   My iPhone shows me the forecast and current radar (wherever I am).

And I'm a baby boomer.  Imagine how the millennials are NOT using traditional radio.  iPod, torrents, streaming  (I'm listening to a live streaming concert from Bonnaroo 2010 as I create this post), etc.

I love radio.  I love audio.  I listen to more "radio" today than ever, it's just none of it comes from that tall tower on the horizon.  Sorry.  Figure it out boys.  The audio medium is stronger than ever.  As I heard Om Malik say the other day on an audio podcast, as I was doing yard work outside, anyone dealing with this real digital disruption, should be looking forward, not backward or you're going to run into something and have a serious accident.

Or maybe you already have.

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An Exercise in Change

Last week I participated in an Executive Summit at the H.Wayne Huizenga School of Business & Entrepreneurship at NOVA Southeastern University.  Besides a day of discussion and round-tables, we were addressed by Bo Bullington, Editor-At-Large for Inc Magazine and author of "Small Giants: Companies that Choose to be Great Instead of Big".  Bo discussed the traits of some of the companies in his book and lessons we can learn.

We also heard from Dr. Barry Barnes, Professor of Leadership at NOVA and Grateful Dead Scholar on "The Process of Creating the Future".  In his presentation, Dr. Barnes included an exercise on change and why it's so hard.  I found it to be a terrific demonstration on why we all find this so challenging.  Here's how it went:

We were paired off and instructed to stand up and look at our partner and study them.  Then we were each instructed to turn around so we could not see our partner.   Then we were told to change 5 things on ourselves and see if our partner could determine what changed.

Changing 5 things wasn't as easy as I thought.  I took off my glasses, rolled up my sleeves, took off my watch, took off one shoe, and removed my belt.   My partner put on glasses, put a pen behind her ear, removed a necklace, took off a shoe and untucked her blouse.

We both were able to determine what each had changed.

Then as we proceeded to put things back the way they were, Dr. Barnes told us not to do so and instead turn around again and change 10 more things.  That became very difficult.  Both my partner and I fell well short of 10 items and without resorting to totally disrobing were only able to find a few more things to change.  Around the room, the other participants were finding it just as challenging.

Some of the lessons learned from this exercise are common sense, but there were other lessons we had not contemplated:

1. The simple changes are easy
2. The more things you need to change the more difficult it is
3. There are some things you're not willing to give up for the sake of change
4. Sometimes you have lack of resources or items to change (e.g after we changed the initial 5 items in the exercise)
5. It doesn't have to be a solo performance (none of us used the participant in the next twosome to help us with our change effort)
6. Human nature is the quick desire to return to the way it was (after the initial exercise of changing 5 items, we were all in the process of returning to how we were when Dr. Barnes told us to change 10 more things)

As we went through what would seem like a simple exercise, we all suffered various amounts of stress, uncomfortability, and even panic as we had to figure out what we could change based on how we were dressed and situated.

Dr. Barnes also pointed out how even with a simple instruction (to change 5 and then 10 things), leadership's direction to change typically isn't that clear.   Lack of clarity can also be an inhibitor to a successful change strategy.

Additionally, it occurred to me that all we did was change items on our outside that were visible but nothing changed at our core.  How many times have companies made superficial changes (for the sake of an exercise) that would give the appearance of difference, but in reality, nothing fundamental changed?

So as technology & the new norm developing from our current economy force change, this simple exercise gave us valuable perspective that continued as part of the discussion through the remainder of the Summit.

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