Thank you for those of you who answered the survey I posted on 4/19.
As a follow up to that post, I've been looking for the ultimate -- simple but thorough -- explanation of Twitter. Click Here to review an excellent slide presentation by an Assistant Professor of Communication at St. Edward's University
You can learn more about Corrinne & her students here.
And if you want to have some fun, here's the Twitter song!
I spent this past week in the Bay Area (San Francisco & Silicon Valley), spending half a day walking the expo hall at ad:Tech, a full day with a vertical ad network and various meetings with an online couponing company, a proximity marketing company, a printer ink refill franchisor, attended a "Tweet-Up" and had lunch with mobile marketing/local directional media expert. Interspersed with all this was watching some of local Bay Area news and absorbing my surroundings.
Besides acknowledging the fabulous weather & wonderful scenery, here are my Top 10 Takeaways (not in any particular order):
10. The Information coming through the Internet Fire Hose is overwhelming & needs advanced filtering
9. Not everyone in Silicon Valley is using Twitter
8. Traditional media is accelerating its efforts to figure out how to leverage all the new ways to communicate and advertise. Targeting & Transparency will win the day.
7. Most people in downtown SF walk with their heads down staring at their mobile device only looking up at street corners & when an impending pedestrian on pedestrian collision seems imminent.
6. I love coffee but seem to love it even more when there's coffee on every corner
5. There are a lot of new digital companies (displaying at ad:Tech) with solutions looking for problems with low odds of finding them.
4. Scale is truly a fleeting commodity
3. The out of work, under employed, laid off people and smart recent college graduates looking for work out there is nearly epidemic.
2. Proximity marketing has an incredible future as more people wear their Bluetooth devices more often.
1. Tweet-Up = A New Social Norm/Marketing Opportunity
I had dinner Friday Night with some very close friends/co-workers who know my passion for new technology but aren't very focused on it themselves. I found myself in a discussion about social media, specifically LinkedIn, Twitter & lastly Facebook. Wanting to learn more, they asked me if I'd do a "class" on how to "productively" use LinkedIn and help them understand why Twitter has become a phenomenon (the noise about @aplusk vs. @CNN has bubbled it up to the mainstream this week)
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It got me thinking about other friends & co-workers who have casually sought my help in the past & might want some instruction on how to use these new social tools. Sure, if you troll the Internet enough, you will find lots of suggestions, how-to's, tips, tricks, etc. But, how do you filter it down to a level that is relevant for US -- i.e. "seasoned" adults, parents & professionals - who aren't digitally savvy or have the time to get there - but want to learn?
So I'm thinking there's an opportunity for me to share what I know and help friends and colleagues translate this new technology into usage that is truly valuable.
If you think so too, would you mind giving me some input. Either complete this quick 10 question survey, or leave me a comment.
Thank you!
Todd
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